Owner-voice writing about what's actually happening in Canadian trades shops - the missed-call math, the scripts that work, the integrations that don't. No SEO bait. No AI thinkpieces. We publish when we've got something a busy owner can use.
After six months of audits across HVAC, plumbing, electrical, and roofing shops, the missed-call rate clusters tighter than we expected. Here's the data, the napkin math, and why the number matters more than most owners think.
The what's wrong question is doing more work than any other line in the script. Here's why, and the four variants we tried before we landed on the one that's currently running on every HVAC line we operate.
Three steps, one webhook, and a fallback for the times Jobber's API is slow. Includes the exact request shape and the two timeouts you should override.
Same wording, same channel, dramatically different response rates by trade. We dug through six months of review-request logs to figure out why and how to tune the timing per shop.
After six months of audits across HVAC, plumbing, electrical, and roofing shops, the missed-call rate clusters tighter than we expected. Here's the data, the napkin math, and why the number matters.
Read field noteOne email per post. Maybe twice a month. No drip campaign, no sales sequence, one-click unsubscribe. Same inbox we'd use to email your shop's audit report.
The audit on this site does the napkin math from the posts above against your actual numbers, in 30 seconds.