No sales team. No call centre. No bloated enterprise contract. Just practical automation built, watched, and improved by the person you actually talk to.
When something needs fixing, it doesn't get passed around. It gets handled by the person responsible for the system.
I run My Trades Desk myself. I write the workflows, review the transcripts, test the calls, and make changes when something sounds off. Book a call and you're talking to me — not a sales rep, not an account manager, and not a support queue.
I'm not an enterprise software guy. I came up building practical tools for small businesses trying to keep customers from bigger competitors. Trades are the same fight, with sharper stakes: a missed call can mean no heat, a flooded basement, or a roof problem in February.
Every week, I run audits for new shops, tune live workflows for clients, test calls, review transcripts and bookings, and send each client a Friday note on what happened, what looked weird, and what I fixed.
Trades and home-service owners run real businesses. The customer needs them today, not next quarter. The work is physical, immediate, and visible. The cost of being unreachable for two hours is measurable in dollars and reviews — not theoretical "engagement metrics."
We only work with Canadian shops. Toronto, the GTA, Peterborough, Ottawa, Hamilton, and the rest of the country. Same time zone. Same expectations. Same paperwork. Same Canadian privacy law — and your lead data stays under it.
Anchored in Ontario.We're physically based in the GTA region. The audit and the build work happen over video and email, so we ship for shops across Canada — Vancouver to Halifax.
If you're in the US, UK, or anywhere else, we're flattered, but we'll point you to someone closer who knows your regulatory landscape.
We don't sell "AI." We sell automation for a small, well-understood set of jobs your phone and inbox are dropping. The model is the tool, not the product.
Standard intake calls, after-hours messages, simple booking requests — the AI handles. Emergencies, sensitive situations, anything weird — straight to your cell with an SMS summary.
Daily transcripts of every call the AI took. You can listen, read, flag, or correct anything. The bot learns from your corrections, not from training data we can't see.
Every script, every SMS template, every escalation rule — read and signed off by you before a single real customer talks to it. No exceptions.
We don't make hidden changes to your CRM, ad budgets, telephony, or anything else. If we touch it, you signed off on it. If we send a message from your account, you wrote it or approved it.
Run the free check-up on this site. You answer eight questions about how the leads come in and how fast you respond. We email you a report with where the money's leaking and what to fix first.
If you want, we build it. If you don't, you've still got the report. No follow-up cadence. No drip campaign. No "just checking in" email three weeks later. You call us back when you're ready.
Call my line. If I'm free, I pick up. If not, the AI receptionist takes it — qualifies the call, books a slot with me. Ask it anything while you're at it.
No follow-up sequence · No invented case studies · No drip campaign